Short trip to Detroit later, I was the new graphic designer, among other things, for Red Rover Ventures. And while this new organization is starting with what they know, eye care in their home town of Grand Blanc, they have a big emphasis on improving health in their community as well as one day around the country and around the world. It’s been a true honor to work with them!
One of my first tasks: a logo. Below are some iterations I went through. Probably the hardest part about making the logo was that I was thinking more in terms of a composite than a vector graphic. While I worked around this eventually, it required some real creativity to design a logo that basically has an HD version and low res version.